[geocity] AEC firms realize that finding new clients is done through forming steady and mutually profitable relationships with previous customers.
Word of mouth advertising is a highly effective tactic, and business development managers possess a critical tool in cultivating that tactic. The knowledge that business, at its foundation, is all about people.
When forming new relationships, the person who is in charge looks at the total picture. There is the bottom line and the overall benefit to their company, but there is also an unspoken evaluation of the way that the new company makes the business development manager feel. Matching company A to company B becomes difficult.
The company who is remarkable in their interactions excels at business development. This is the company which goes the etra mile to make sure that their customers are satisfied. Highly satisfied customers spread the word about their experiences with a company, especially if that experience is out of the ordinary.