Business development techniques alone will not be effective.
As a CEO, you need to lead by example and become actively involved in the success of your AEC firm. This includes providing guidelines for implementing business development techniques that work and being flexible enough to adjust these techniques if they prove not to be effective. Just setting forth a set of rules for how your AEC firm is to operate and expecting results is not enough.
Research clearly shows that a CEO is most effective when they become involved with all aspects of their company. The end result will be an AEC firm that stands out from the rest and finds success in a tough economic climate. In addition, if a client sees a well-organized AEC firm with an involved CEO they are likely to want to deal with this firm again.